I was going to be lazy and forgo blogging this morning, but I stopped dead in my tracksuit this morning when I saw this photo on the cover of La Jornada. The artwork is part of a Burger King advertising campaign for a new “Texican” Whopper that rained down like a giant doo doo storm in Spain. The Mexican embassy caught wind of it and those güeyes were not happy.
According to the A.P., the commercial component for said campaign shows the cowboy lifting up the “little Mexican” so he can help him clean windows the Mexican in turn helps the cowboy open a jar. There’s no mention if the cowboy helps the modern version of Frito Bandito lasso up a pair of huaraches. The Mexican embassy says the greatest insult isn’t the tiny subserviant paisano, but the flag he’s wearing as a poncho (According to me the biggest insult is the freaking ingredients – “cajun” salsa, cheddar cheese, taco meat and beans – sick!)
What I want to know is where’s the indignation my gringo bretheren? We’re more than just a bunch of chaps-wearing cowboys who like to lean against fences, employ Mexicans to do our dirty work and grill things! Come on Spanish marketing company. Get a clue!
Seriously, if this is what the rest of the world perceives about the relationship between the U.S. and México, then we have some serious work to do, no? Ironically, Barry Obama will be arriving this week. I’d like to see what he thinks about some of Mexico’s friendly little ad campaigns. Ahem…
* first image from La Jornada. Second from http://www.marketing-up.com.mx